iso. is a Japanese cuisine based in the West Midlands, boasting the uniqueness of the only 100% halal Japanese outlet in the UK.
Having weathered the COVID-19 storm, ISO Sushi began its sights on developing their business to appealing to modern market. Alongside this expansion came the need to rebrand. Whilst simplifying in-house process was in order, a fresh outlook was required to open its horizons to the new generation.
Offering a new branding strategy not only involved a visual perspective. This also included understanding the new brand voice and creating a mission statement, focussed on the history and ethics of the business. This was tightly organised into the brand phrase – #rollwithit – symbolising a lifestyle that encourages a new generation to immerse themselves into the thought process of ‘letting life take it’s course’.
