Modernising England’s most popular dish into a new and developed strategy.
Our brief was to create a brand concept that resonates with American history. Taking inspiration from the American sitcom ‘The Fresh Prince of Bel-Air’ and the late James Avery, the concept was born of a brand that is recognisable to their target market.
Focussed on delivering a setup that rivalled their competitors, we formulated a colourful aesthetic which was consistent across the branding requirements, whilst allowing their food to speak for itself.
