Creating a distinct brand that captures the essence of the restaurant’s character and theme. Our approach emphasized authenticity, infusing the brand with a playful, straightforward, and assured vibe.
DIP’D was established in Wolverhampton in 2024 with a vision to celebrate American history and create a space for food enthusiasts to connect over their shared love for burgers. The aim was to provide a fun and engaging environment where people could enjoy great food and company.
To achieve this, we developed a cohesive visual identity encompassing packaging, advertising, menu design, and photography, ensuring a consistent and appealing look for the restaurant. Additionally, we crafted a brand voice and messaging strategy, including taglines and slogans that capture the restaurant’s essence, along with social media content that reflects its unique personality.
